Proof your own style guide document BEFORE coming to class. Print all of the pages for a proofing during class—we will exchange style guides amongst the class.
Introductions, review of class documents, project sheets, and website
Lecture: Corporate Identity
Project 1: Corporate Identity
Presentation: Client options
Project 1a: Brand Strategy
Lecture: The Brand Strategy
Review of the Brand Strategy document
Exercise: Dissecting a Brand
Show progress in the development of your brand assets
Lecture: Storytelling in Branding
Project 1b: Brand Assets
Make progress in the development of your brand assets
Make progress in the development of your brand assets
Show progress in the development of your brand assets
Make progress in the development of your brand assets
Review of each students’ wall of brand assets
Make progress in the development of your brand assets
Show progress in the development of your brand execution
Final review of each students’ wall of brand assets
Project 1c: Brand Execution
Make progress in the development of your brand execution
Make progress in the development of your brand execution
Show progress in the development of your brand execution
Show progress in the development of your brand execution
Make progress in the development of your brand execution
Make progress in the development of your brand execution
1st review of brand execution in development
Make progress in the development and refinement of your brand execution
Final review of brand execution.
Project 1d: Style Guide
2nd review of brand execution in development
Make progress in the refinement of your brand execution
Make progress in the writing and design of your style guide
Show progress in the writing and design of your style guide
No class today
Show progress in the writing and design of your style guide
Make progress in the writing and design of your style guide
Upload your files to the specified location by midnight
Exchange style guides for final proof reading
Revise and refine your style guide