Your final City Tourism Logos are due by EOD (end of day) on Tuesday, May 12th. You are not required to print anything—digital submission only. Create a one 2-Page PDF containing a black & white and color version of your final logo.
Upload your final PDF to the Google Drive.
Let's meet in Zoom on May 7th at 4:00 to see everyone’s logos—even if they are “works in progress”. Look out for a Zoom invite in your email.
Introductions, review of class documents, project sheets, and website
Lecture: Pictograms & Ideograms
Exercises: Sketching Scales 1 & 2, and Pictograms
Lecture: Olympic Pictograms
Project 1: Olympic Pictograms
Exercise: Animal Sketching Scales
Review of Olympic pictograms sketches.
Exercise: Adobe Illustrator Quick Review
Revise and refine your sketches based on feedback from the review.
Digital execution of Olympic pictograms.
Digital execution of Olympic pictograms.
Lecture: Logo Design
Choose a “client” for your logo project.
Conduct thorough research into your company. Compile images that can serve as a reference in the sketching phase.
Review of initial logo sketches including at least one completed sketching scale sheet.
Lecture: Good vs. Bad
Exercise: Sketching Scales
Logo sketching
Review of revised and refined logo sketches
Move refined sketches into Illustrator and recreate them using vector paths.
Digital execution of logos.
Refine digital logos for the midterm critique
Refine digital logos for the midterm critique
Presentation and critique of 3 logo designs.
Demo: Finalizing your logo
Exercise: Color Exploration
Project 3: City Tourism Logo
Logo sketching.
Logo sketching.
Move your sketches into the computer and begin rendering them digitally.
Review of initial logo sketches.
Refine your logo sketches based on feedback from the review. If you plan to create them, begin to sketch pictograms as well.
Move your sketches into the computer and begin rendering them digitally.
Digital logo exploration.
Digital logo refinement.
Refine digital logos for the midterm critique
Presentation and critique of 3 logo designs.
Refine your logo based on feedback during the critique. Work on your pictograms if you plan to create them.
Finalize logo (and pictograms) and prepare for submission.
Submit your final logo as specified in the project sheet.