ART129: Corporate Identity

Due Tuesday, November 28

Class Documents

August

September

October

November

December

Sunday

1
2

Monday

Tuesday

22

Introductions:
Review Syllabus, Supply List, Project Sheet, and Rubric

Lecture Corporate Identity

29

Due: Brand Strategy Documents

Lecture & Exercise: Brand Assets

Wednesday

Thursday

24

Presentation: 2-3 Client Ideas

Lecture: Developing a Brand Strategy

31

Lecture: Storytelling in Branding

Studio: Research, Reference Library, Mind Map, & begin sketching

Friday

Saturday

Sunday

2
3
4
5
6

Monday

Tuesday

5

Lecture & Exercise:
Packaging & Craftsmanship

12

Individual Review:
Development of Brand Assets

19

Pre-critique:
Development of Brand Assets

26

Individual Review:
Development of Brand Assets

Wednesday

Thursday

7

Studio: Development of Brand Assets

14

Studio: Development of Brand Assets

21

Pre-critique:
Development of Brand Assets

28

Studio: Development of Brand Assets

Friday

Saturday

Sunday

7
8
9
10
11

Monday

Tuesday

3

Individual Review: Development of Brand Assets

10

Midterm Critique: Brand Assets

17

Individual Review: Brand Execution

24

Individual Review: Brand Execution

31

Individual Review: Brand Execution

Wednesday

Thursday

5

Studio: Development of Brand Assets

12

Studio: Brand Execution

19

Studio: Brand Execution

26

Studio: Brand Execution

Friday

Saturday

Sunday

11
12
13
14
15

Monday

Tuesday

7

Individual Review:
Brand Refinement

14

Suggested Due Date: Final Brand Collateral Ready for Photographing

Lecture: Style Guides

 

21

No Class

28

Individual Review:
Style Guide

Wednesday

Thursday

2

Pre-critique: Brand Execution

9

Studio: Brand Refinement

16

Studio: Style Guide

23

No Class: Thanksgiving Day

30

Studio: Style Guide

Friday

Saturday

Sunday

15
16

10

Final Project Due:
Turn in your projects according to the specifications from the project sheet.

Monday

Tuesday

5

Individual Review:
Style Guide

Wednesday

Thursday

7

Critique & Final Proofing: Style Guides

Friday

Saturday

ART129: Timeline

1: corporate identity

2: style guide

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

| Brand Strategy

| Development of Brand Assets

| Brand Execution

© 2017 Emily G.A. Moody