ART129: Corporate Identity

Due Tuesday, December 4

Class Documents

August

September

October

November

December

Sunday

1
2

Monday

Tuesday

21

Introductions:
Review Syllabus, Supply List, Project Sheet, and Rubric

Lecture Corporate Identity

28

Due: Brand Strategy Documents

Lecture & Exercise: Brand Assets

Wednesday

Thursday

23

Presentation: 2-3 Client Ideas

Lecture: Developing a Brand Strategy

30

Lecture: Storytelling in Branding

Studio: Research, Reference Library, Mind Map, & begin sketching

Friday

Saturday

Sunday

2
3
4
5
6

Monday

Tuesday

4

Individual Review:
Development of Brand Assets

11

Individual Review:
Development of Brand Assets

18

Pre-critique:
Development of Brand Assets

25

Individual Review:
Development of Brand Assets

Wednesday

Thursday

6

Exercise:
Craftsmanship

13

Studio: Development of Brand Assets

20

Pre-critique:
Development of Brand Assets

27

Studio: Development of Brand Assets

Friday

Saturday

Sunday

7
8
9
10
11

Monday

Tuesday

2

Individual Review: Development of Brand Assets

9

Midterm Critique: Brand Assets

16

Individual Review: Brand Execution

23

Individual Review: Brand Execution

30

Individual Review: Brand Execution

Wednesday

Thursday

4

Studio: Development of Brand Assets

11

Studio: Brand Execution

18

No Class

25

Studio: Brand Execution

Friday

Saturday

Sunday

11
12
13
14
15

Monday

Tuesday

6

Election Day:
No Class

13

Suggested Due Date: Final Brand Collateral Ready for Photographing

Lecture: Style Guides

 

20

Individual Review:
Style Guide

27

Individual Review:
Style Guide

Wednesday

Thursday

1

Pre-critique: Brand Execution

8

Studio: Brand Refinement

15

Studio: Style Guide

22

No Class: Thanksgiving Day

29

Studio: Style Guide

Friday

Saturday

Sunday

15
16

10

Final Project Due:
Turn in your projects according to the specifications from the project sheet.

Monday

Tuesday

5

Proofing of Style Guides

Wednesday

Thursday

7

Final Showcase of Brands

Friday

Saturday

ART129: Timeline

1: corporate identity

1

2

3

4

5

6

7

8

9

10

11

12

| Brand Strategy

| Development of Brand Assets

| Brand Execution

2: style guide

13

14

15

16

© 2018 Emily G.A. Moody